19.02.2010
[Sales] Senior Product Manager: Academic Market
We intend to dramatically extend our foot print in the industry, this position will report directly to the Marketing Manager.
Integral to the plan will be research program management, product roadmap definition, advertising and marcomms development.
This highly commercial role demands the skills of an individual who has a proven trackrecord in real marketing and channel leadership with outstanding communication, influence and persuasion skills.
Main job responsibilities
1. Product management:
- drive the Academic Roadmap strategy, working closely the R&D Director and Regional Business Development Managers,
- responsible for the product packaging definition insuring the availability of all the marketing materials,
- deliver first class product sales materials, knowledge and support to assist sales in selling product portfolio and marketing campaigns.
2. Product deployment:
- in charge of the Academics and research channel communication strategy and road show plan,
- release of the 6 months marketing plan (budget: events plan, promotions and co-marketing activities) working closely with Regional Sales,
- responsible for the identification of customers and distributions leads,
- consulting: sharing best practices workshop across the sales team and key operators,
- management of global sales tools e.g. sales site, extranet, video, sales support materials,
- support customers communications initiatives,
- in charge to organize customer workshop training on regular basis.
3. Channels:
- take part of partner (distributors, value added resellers) identification to accelerate Nao deployment,
- define and manage Aldebaran Robotics online strategy,
- manage co-marketing and special partnership with most prestigious University and labs,
- will participate and support Aldebaran events for customer and robotics community.
Main duties
- Be fully embedded into the sales process.
- Provide marketing services support the sales teams.
- Identify customer leads and distribution channels accelerating Nao sales.
- Set quarterly plan with regional sales for promotion and events initiatives insuring the success of Aldebaran products deployment.
Profile
- Degree in business or marketing related subject.
- 4-5 years work experience in B2B / B2C marketing ideally from educational and academia / research markets.
- A very good understanding of technology, hardware and software, ideally robotics.
- Strong hands-on marketing communications skills.
- Hands on experience in originating and running tactical channel marketing campaigns.
- Strong client facing and interpersonal skills.
- Driven by success and a strong appreciation for ROI and revenue growth opportunities with an international perspective.
- Experience working with external creative suppliers.
- Experienced in managing media agencies and the briefing of media plans.
- Online marketing and web site management understanding.
- Project management experience and ability to work under pressure.
- A self-starter with a high degree of enthusiasm and commitment.
- First class communication skills with the ability to understand and communicate very complex and sophisticates products. Cumulating high end features: software, hardware, motion technology, mechanical.
- Languages: english, spanish. French will be a plus.
To apply
Job based in Paris (France).
Apply to this position.
Title
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